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Personalization & AI Take Center Stage for 2024 Holiday Shopping Trends

Perfect Corp finds this year’s holiday season will see increased emphasis on value-driven, personalized and technology-enhanced shopping.

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By: Lianna Albrizio

Associate Editor

When it comes to holiday shopping, AI and personalization are pushing the electronic shopping cart. In a 2024 holiday retail survey conducted within the YouCam Apps user community, Perfect Corp found the season will see increased emphasis on value-driven, personalized and technology-enhanced shopping. Key Insights The majority of consumers (66%) plan to spend less this holiday season, underscoring a focus on value and savings in response to current economic challenges. Sixty percent...

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